ICSC dives into the marketing capacity of the social media platform, TikTok. The second half of 2021 into 2022, brought a strong push for integrating video marketing into the commercial real estate industry. Under the umbrella of video marketing are the short-form videos seen on TikTok and Instagram Reels.
Many professionals in the CRE industry are asking… why?
Why would a person spend time creating this content? Why would clients be interested in these videos? Why could this help to curate business?
Here is WHY!
- TikTok allows professionals to connect with younger audiences. These are the emerging professionals and future investors of our world, advisors should think of this as a potential long term investment in their database. With Phoenix as one of the top 20 emerging startup markets worldwide this younger demographic could very well be a contact worth having!
- This platform serves as a community in itself, allowing advisors and companies to connect with other commercial real estate professionals and attract clients.
- The TikTok algorithm specifically targets what people want to see, their interests, follows etc. Increasing the chances that a video’s exposure is maximized to its target audience.
- TikTok allows professionals in the CRE industry to “humanize themselves”. Putting a memorable face to a name helps people feel more connected. Building this level of “trust” might just allow a company or advisor to be top of the list when considering CRE resources.
“I equate it sometimes to having your face on the bus bench.” – Eddie Gonzalez
SVN Desert Commercial Advisors, Eddie Gonzalez, has been using TikTok for years and has had great success in generating business through the platform. Not only has it allowed him to connect with clients who are looking for retail space to buy or sell, it has also served as a space for education and branding.
Looking to start utilizing TikTok to expand your marketing reach? Click the link above and find out more about ICSC’s 5 tips to get started!