Phoenix, Arizona – January 14, 2015 – As the New Year is upon us, SVN International Corporation has introduced a new name and logo to usher the company into the next stage of growth.  After 29 years of developing Sperry Van Ness into one of the most recognized names in commercial real estate, the company has decided to rebrand as SVN with a bold new logo and colors.  The rebranding reflects both the evolution of the company as well as its vision for the future.  There are some exciting changes in the works this year and the Phoenix office will continue capitalize on the core values that have always been the driving force towards success.

It’s official!  The largest Sperry Van Ness franchise in Arizona is now SVN | Desert Commercial Advisors.

Highlighted by its new contemporary logo, the three pillars still keep the essence of the buildings in the original logo and represent our brand qualities of openness, transparency and collaboration. The orange ring is our network; the SVN energy that is supported by another outer ring of trust.  SVN will continue to honor the strength of the existing brand but embrace the change.  The people at Desert Commercial Advisors will continue to represent their ongoing commitment by providing the same level of outstanding service and dedication to their clients.

SVN | Desert Commercial Advisors will focus on expanding our sales and leasing volume in 2016 by adding to the Retail, Office, Industrial and Multifamily divisions over the next year. There is plenty of room to grow within the company and with one of the largest marketing platforms in commercial real estate, SVN | Desert Commercial Advisors will be sure to be at the height of its game to start the year.

Designated Broker and Managing Partner, Perry Laufenberg will lead SVN | Desert Commercial Advisors into the New Year with momentum after closing approximately $60 million in transaction in the fourth quarter of 2015.  “The timing of the rebrand coincides nicely with the opening of SVN | Desert Commercial Advisors as the largest SVN franchise in Arizona. As our parent company is rapidly expanding domestically and internationally, we too have our sights set on growing our office by adding motivated and driven industry professionals to our team,” said Laufenberg.

SVN | Desert Commercial Advisors is a full-service commercial real estate services firm providing comprehensive expertise in investment brokerage, leasing, landlord/tenant representation, analysis/valuation and market research. We specialize in multifamily, retail, office, medical/dental, and restaurant property types. Visit our website at for more information.


Media Contact:  Melissa Swader