In celebration of Hispanic Heritage Month, SVN | Desert Commercial Advisors is proud to spotlight one of our most dynamic team members, Anthony Ruiz. Anthony, a commercial real estate (CRE) advisor specializing in retail and office buildings, brings a unique advantage to the table: his deep connection to the Latino community and his ability to serve clients in both English and Spanish. For Anthony, being bilingual is more than just a skill—it’s a bridge that allows him to connect diverse cultures and empower clients with the guidance they need to succeed.
A Bilingual Advantage
One of Anthony’s greatest strengths in the commercial real estate world is his ability to speak English and Spanish fluently. “I may not speak perfectly, but being bilingual gives me the ability to relate to the Latino community and break down the complexities of commercial real estate in a way that feels familiar and accessible,” Anthony explains. This skill allows Anthony to connect with a wider range of clients, many of whom might otherwise be underserved in the commercial real estate industry.
For many Latino business owners, navigating commercial leases and transactions can be daunting, especially when language barriers are involved. Anthony’s ability to communicate effectively in both languages means he can provide personalized guidance, whether it’s walking clients through the leasing process or explaining key market trends. “In my community, so many people work with residential brokers because they’re more familiar with them, but they’re not always getting the specialized help they need. As a commercial broker, I offer the language skills and the expertise to help Latino business owners make the right decisions.” “I can help my clients understand the fine details and ensure they feel confident and informed every step of the way,” he says.
Culturally Connected Approach
Beyond the language, Anthony’s deep cultural roots allow him to connect with his Latino clients on a personal level. “I know what it’s like to grow up in this community, and I understand the challenges that come with starting and running a business here,” Anthony shares. His firsthand knowledge of the community’s needs and preferences gives him the insight necessary to tailor his services to meet the specific demands of Latino business owners.
Being a part of the community has also helped Anthony to establish trust and credibility with his clients, many of whom are looking for a real estate advisor who truly understands their journey. “In the Latino community, trust is huge. It’s not just about making a deal—it’s about building a relationship that’s based on mutual respect and understanding,” he emphasizes. This personal connection is something that sets Anthony apart in an industry where many clients may feel out of place or uninformed. “I can walk the walk and talk the talk,” Anthony emphasizes. “It’s not just about speaking Spanish—it’s about understanding the cultural nuances, the challenges, and the aspirations of Latino entrepreneurs.”
Leading by Example
Hoping to pave the way for future generations of Hispanic professionals in commercial real estate, Anthony sees his work as a way to break down barriers. “It’s important for me to break down barriers in this industry and show other Latinos that they have a place here,” he says. “We’re underrepresented in commercial real estate, and I want to be an example to others that this industry is open to us. I hope to inspire the next generation of Latino investors and professionals to get involved.”
Core Values
Anthony’s dedication to his community aligns perfectly with SVN’s core values, especially when it comes to integrity and service. “At SVN, we honor our commitments, and that resonates deeply with me,” Anthony says. “In the Latino community, your word is everything. If you don’t honor your word, you lose trust. That’s why I make sure to follow through on every guarantee I make to my clients.”
Anthony’s commitment to building trust and honoring his word has helped him establish strong relationships within the Latino community. “When people know that you’re reliable, it goes a long way. I make sure that I don’t just say I’ll do something—I get it done.” His clients know that when they work with him, they’re getting an advisor who will see the job through with dedication and trustworthiness.
Staying Informed & Involved
Anthony stays informed about the commercial real estate market by following publications, social media, and even news from Latin America. “I keep up with trends in Mexico, Argentina, Chile, and Central America to see if they’re aligning with what’s happening in Arizona and the Southwest,” he explains. “This helps me spot opportunities and bring new players into the market who can serve the Hispanic community here.”
Building a Network in the Latino Community
Networking is a major part of Anthony’s success. Through partnerships with local organizations such as Trellis, RAIL CDC, and Fuerza Local, Anthony remains actively involved in the community, offering support to small businesses and entrepreneurs. “You have to get out there, shake hands, and meet people,” he says. “You can’t just sit in the office and expect people to know who you are. Networking is about getting involved, meeting people, and being a part of the community.”
Looking Ahead
As SVN | Desert Commercial Advisors expands its services to meet the needs of diverse communities, Anthony and the marketing team are working on exciting new projects, including Spanish-language marketing materials. “We’re creating resources that will make it easier for Spanish-speaking clients to access the information they need,” Anthony shares. “Stay tuned, because these will be announced on our website and social media soon!” As Anthony continues to grow his career at SVN Desert Commercial Advisors, he remains committed to helping more Latino business owners access the opportunities commercial real estate offers.
Anthony Ruiz’s bilingual abilities and deep cultural connection to the Latino community make him an invaluable asset in the world of commercial real estate. By breaking down language barriers and offering personalized, culturally aware services, he is helping Latino business owners navigate the complexities of commercial real estate with confidence. His work at SVN | Desert Commercial Advisors is not just about making deals—it’s about creating opportunities for a community that is often underrepresented in the industry.
Stay tuned for more updates on Anthony’s work, and follow SVN | Desert Commercial Advisors on social media to learn more about the exciting projects he and the team are working on!
References:
https://www.visitphoenix.com/stories/post/aapi-cultures-in-phoenix/https://www.goodfoodfinderaz.com/blog/2023/5/15/12-must-try-aapi-owned-restaurants-street-food-in-arizona-phoenixhttps://dtphx.org/2022/05/26/we-tried-10-amazing-asian-owned-restaurants-during-asian-american-and-pacific-islander-heritage-month/
